Synthesia, Vidnoz, Creatify, Arcads, MakeUGC, Higgsfield and Avatrix are all HeyGen alternatives, and the right pick depends on what you make: avatar videos for a company, ads at volume or an influencer for social media. Currency won't decide it: every pricing page we could open on October 29, 2026 lists prices in US dollars, and Avatrix bills its plans in dollars too. What sets them apart is what each tool is built for and what happens to the credits you don't use.
This post comes from the Avatrix team, and Avatrix is on the list. That's why the order isn't a ranking: it runs from the tool most similar to HeyGen (an avatar talking to the camera) to the most different one (an AI influencer), and Avatrix comes last, judged by the same criteria as the others.
Table: HeyGen alternatives side by side
| Tool | Focus (how the company describes itself) | Free plan | Paid entry, per month | Comparison |
|---|---|---|---|---|
| HeyGen (baseline) | AI video with you in the lead role | Yes: 3 videos/month up to 1 min, watermarked | $29 (Creator) | Avatrix or HeyGen |
| Synthesia | AI video and avatars for business | Yes: 10 min of video, watermarked | $19 (Starter) | Avatrix vs Synthesia |
| Vidnoz | AI video, with a free plan | Yes: daily credits, videos up to 3 min | $26.99 (Starter) | Avatrix or Vidnoz |
| Creatify | AI ads | Yes: 10 credits/month, watermarked | $15 (Standard) | Avatrix vs Creatify |
| Arcads | AI ads | Free trial (limit not stated) | Not published | Avatrix vs Arcads |
| MakeUGC | AI video ads | No; try any plan for $1 | $29 billed annually (Starter) | Avatrix vs MakeUGC |
| Higgsfield | AI creative suite | Yes: free tier with a few models, no trial period | $15 (Starter, 200 credits) | Avatrix vs Higgsfield |
| Avatrix | AI influencer with the same face in photos and videos | No; one-time credit packs, no subscription | Monthly plans in US dollars (see pricing) | this post |
Sources: each tool's official pricing page, checked on October 29, 2026 (links in each section below). Dollar prices change with promotions, so treat them as a snapshot of that date and confirm on the page before you subscribe.
Each tool's comparison post was written between June and October 2026 and states the date its prices were checked. When a number on this page differs from the comparison post, go with the most recent one.
1. Synthesia: company avatar videos, the most similar to HeyGen
Synthesia is the HeyGen alternative for company avatar videos: its own homepage says "AI Video and Avatar platform for business". Think training, onboarding and internal communications, with an AI presenter talking to the camera.
- Free plan: Basic gives you 10 minutes of video or dubbing in the studio, with a watermark.
- Paid: Starter at $19 a month ($9 for the first month, $14 a month billed annually) and Pro at $89 ($59 billed annually). Source: synthesia.io/pricing
- Credits: on the monthly plan, credits reset every billing cycle.
It's worth it if your videos are for a company and need a steady presenter. The comparison with Avatrix, covering focus, moderation and language, is in Avatrix vs Synthesia.
2. Vidnoz: avatar videos and a free plan with daily credits
Vidnoz is the HeyGen alternative for getting started without paying: the free plan gives you credits every day, and the homepage title itself promises "Free" video.
- Free plan: 8 credits a day, videos up to 3 minutes, 720p export.
- Paid: Starter at $26.99 a month ($19.99 for the first month), with 450 credits and 1080p export, and Business at $74.99. Source: vidnoz.com/pricing.html
- Credits: leftovers don't carry over to the next month, according to the FAQ on the pricing page.
It's worth it for testing a talking avatar without entering a card. Credits, price and language compared with Avatrix are in Avatrix or Vidnoz.
3. Creatify: AI ads from $15 a month
Creatify is the HeyGen alternative for video ads: its homepage sums it up as "AI Ads that win". The focus is performance creative, with an AI actor presenting the product.
- Free plan: 10 credits a month, with a watermark on exports.
- Paid: Standard at $15 a month ($10 billed annually), Pro at $55 ($38 billed annually) and Max at $95 ($66 billed annually). Source: creatify.ai/pricing
- Credits: expire after 2 months.
- Other languages: the pricing page also comes in Spanish and Portuguese, with prices in US dollars.
It's worth it if you test lots of ad creatives every week. The difference between TikTok Shop and TikTok Ads, and how it changes the choice, is in Avatrix vs Creatify.
4. Arcads: ads with AI actors, no public pricing
Arcads is the HeyGen alternative for brands and agencies that produce ads with AI actors: its homepage says "Create winning ads with AI".
- Trial: the site advertises a free trial ("Free trial available") without stating the limit.
- Pricing: the site doesn't publish its plan table, as of October 29, 2026. Source: arcads.ai
It's worth it for a brand or agency producing ads at volume. How it compares with having your own influencer is in Avatrix vs Arcads.
5. MakeUGC: UGC ads with AI actors and a $1 trial
MakeUGC is the HeyGen alternative for UGC-style ads, the kind of video where a person talks about the product as if they were a customer. The homepage says "Create winning video ads with AI", and the site mentions more than a thousand actors.
- Trial: there's no free plan, but you can try any plan for $1.
- Paid (billed annually): Starter at $29 a month, Growth at $39 and Pro at $79. Monthly billing prices don't appear on the page. Source: makeugc.ai/pricing
- Credits: renew every month and don't accumulate.
It's worth it if you want to test the UGC format in ads on a small budget. The difference between a stock actor and an influencer of your own is in Avatrix vs MakeUGC.
6. Higgsfield: AI creative suite, with an API
Higgsfield is the broadest HeyGen alternative on the list: the site calls itself an "AI-native creative suite" and has sections for AI influencers, video, images and an API.
- Pricing: the official Higgsfield blog puts Starter at $15 a month with 200 credits (published October 24, 2026). The plan table only loads in a browser, so check it there before you subscribe.
- Free tier and credits: there's no trial period; the free tier unlocks a few models, and on individual plans credits reset every billing cycle. Source: Higgsfield help center, updated September 14, 2026.
It's worth it if you want lots of image and video models on one global platform. The two comparisons with Avatrix are Avatrix vs Higgsfield, on creating an AI influencer, and Avatrix or Higgsfield in 2026, on the API.
7. Avatrix: AI influencer with the same face in photos and videos
Avatrix is the HeyGen alternative for anyone who wants an AI influencer of their own, with the same face in every photo and video. It's a Brazilian platform with its interface in English, Spanish and Portuguese, more than 15 tools in a single account, image models such as Reference and AI Image 6, and video models such as AI Video 1, AI Video 5 and AI Video 7. Beyond photos, it makes UGC videos (the influencer talking to the camera or reviewing a product) and copies dances and moves from a reference video.
- Free plan: none, and no free trial either. The no-subscription way in is an extra credit pack, paid once by card.
- Plans: monthly, in US dollars, paid by card. Current prices are at avatrix.io/pricing.
- Credits: credits from one-time packs don't expire.
It's worth it if your work is an influencer profile for Reels, TikTok and TikTok Shop, with voices in English, Spanish or Portuguese and voice cloning. For a company presenter who talks for several minutes straight, HeyGen and Synthesia were built for exactly that. The head-to-head comparison is in Avatrix or HeyGen, and the step-by-step for creating the influencer is in the guide to creating a faceless AI influencer.
What happens to leftover credits each month?
Almost every tool on the list charges in credits, and the rule for leftover credits matters as much as the price. It's the difference between paying for what you used and paying for a month that's already gone.
| Tool | Leftover credits (per the official page) |
|---|---|
| HeyGen | On the monthly plan, they roll over to the next month once |
| Synthesia | Reset every billing cycle |
| Vidnoz | Don't carry over to the next month |
| Creatify | Expire after 2 months |
| MakeUGC | Renew every month and don't accumulate |
| Higgsfield | On individual plans, reset every billing cycle |
| Avatrix | Credits from one-time packs don't expire |
Source: the FAQ on each tool's pricing page, checked October 29, 2026; Higgsfield's comes from its help center, updated September 14, 2026. Arcads is left out because we couldn't find its rule.
When to stay with HeyGen
To be honest, for a lot of people the best HeyGen alternative is HeyGen itself. For testing, its free plan gives you 3 videos a month with no card, and that's cheaper than any paid entry on this list, Avatrix's credit packs included. On top of that, monthly subscribers' leftover credits still roll over to the next month once.
Switch tools when the reason is concrete: your videos are ads at volume (Creatify, Arcads, MakeUGC), company training that needs a different kind of plan (Synthesia), or a social media influencer who needs the same face in every photo and video (Avatrix).
How to choose the right alternative
Start with the type of video, not the price. For a company presenter, compare Synthesia and Vidnoz. For ads, test Creatify, MakeUGC and Arcads with the same script. For a social media influencer, compare Higgsfield and Avatrix. Then price out a typical month of use in your own currency and check the leftover-credit rule: that's what decides how much you really pay at the end of the month.
If your pick is an AI influencer with a consistent face, you can get to know Avatrix and see the plans.
Frequently asked questions
Synthesia, Vidnoz and Creatify have free plans, each with its own limit: 10 minutes of video on Synthesia, daily credits and videos up to 3 minutes on Vidnoz, 10 credits a month on Creatify. HeyGen itself gives you 3 videos a month up to 1 minute long, with a watermark. Avatrix has no free plan or free trial: the no-subscription way in is a one-time credit pack paid by card, and those credits don't expire.
The Creator plan costs $29 a month ($24 a month billed annually). Pro costs $49, and Business is $149 plus $20 per seat. These are the prices on the official page as of October 29, 2026.
Creatify has pricing pages in Spanish and Portuguese, with prices in US dollars. Avatrix has its interface in English, Spanish and Portuguese, plus a voice library with voices in all three languages and voice cloning.
Creatify, Arcads and MakeUGC present themselves as AI ad tools. For training videos and internal company communications, Synthesia is the closest to HeyGen.
It depends on the tool. On HeyGen, monthly subscribers' unused credits roll over to the next month once. On Synthesia and Vidnoz, monthly credits don't accumulate, and on Creatify they expire after 2 months. On Avatrix, credits from one-time packs don't expire.
